What Is Paid Search Advertising & Why Use It?
What is the first thing most consumers do when seeking for a new business, an answer to a query, or a solution to a problem? They use a search engine to find answers and advice. You want your company to be seen on these search engines so that customers can come to you for the best answer to their problem. A great SEO strategy is essential for appearing on search engines. However, paid search advertising, often known as search engine marketing (SEM) or pay per click, is an important component. Paid search allows you to be found on search engines for business-related inquiries, allowing you to drive visits to your website, create leads, and raise brand awareness. What Is Paid Search Advertising? To comprehend paid search advertising, you must first comprehend the structure of a search engine results page (SERP). When you enter something into a search engine (such as Google), the search engine returns a list of web pages (including their title, links, and descriptions) that are related to...